This strategy focuses on the perceived value of the platform's tools and features, ensuring they align with user needs and cultural nuances, providing competitive advantages compared to generic resume platforms.

Offering multiple subscription plans enables users to choose the level of service that suits their needs and budget. This could include basic access to resume templates, premium packages for portfolio creation, and continuous update plans.

Initially providing essential services at zero cost to attract users, with additional features and advanced tools accessible through paid subscriptions. This helps in acquiring a broad user base while still generating revenue from premium features.