Customers
Find Out Who Your Customers Are
Target Audience
Gain a clear understanding of your potential customers through detailed demographics, psychographics, and geographic analysis.
Demographics
- Age Range :Primarily targets young professionals aged 25-40, actively pursuing careers in creative, educational, and technical fields.
Psychographics
- Career Aspirations :Targets individuals seeking to advance their careers or transition into freelance work, valuing professional autonomy and specialized expertise.
Geographic
- Location :Focus on urban regions in France with dense populations of niche professionals, such as Paris, Lyon, and Marseille.
Customer Needs and Behavior
Identify what your customers require and the problems they need solved.
Users prefer services that offer personalized and culturally relevant content, addressing their unique professional and market needs.
Customer Segments
Let's break down your market into distinct groups to better target and meet diverse customer needs.
Freelance Artists
Independent artists looking for platforms that help highlight their creativity and connect with potential clients.
- Difficulty in showcasing unique artistic skills on standard resumes.
- Lack of exposure to potential job opportunities.
UX Designers
Professionals seeking optimized presentation of their skills and projects in portfolios to attract specialized job offers.
- Challenges in effectively communicating design skills and impacts.
- Limited access to industry-specific job opportunities.
Buying Behavior
The target audience shows a willingness to invest in subscription services that enhance career prospects and offer ongoing professional tools.
Tips & Tricks
- Study your competition and identify who are the people they are failing to satisfy
- Use social media to get a closer look at the people you are trying to reach
- Find out how customer interests and behaviors impact their consumption habits
- Build your marketing strategy based on your target market
Guide
How Well Do You Know Your Customers?
This is one of the most essential parts of planning your business. We can't emphasize enough how important it is to get to know the people who will purchase your products or services, and to be aware of their needs and wants.
You have to determine their pain points, which are the frustrations or unmet needs of this group of people or these companies, and which could be solved by the products and services you will offer.
