Expenses related to building and maintaining the platform, including design, coding, and testing, are considered direct costs. This includes developer salaries, software licenses for tools and technologies, and maintenance costs to ensure seamless operation.

Initial and ongoing expenses for marketing and branding fall under direct costs. This involves campaigns to promote the platform, partnerships with influencers and institutions, and participation in job fairs to increase visibility among target users.

Costs related to ensuring the platform's compliance with French laws and regulations, including data protection standards. This involves legal consultations, documentations, and ongoing compliance auditing to operate legally and ethically in the French market.

Creating and acquiring design templates tailored for various professions incurs costs. This involves collaboration with designers to develop appealing and effective templates for resumes and portfolios that meet industry standards and cultural expectations.