Marketing Strategy

Marketing Strategy Overview

Your marketing strategy serves as the roadmap to connect your business with your target audience. It helps align your brand with customer needs while setting clear, achievable goals. A well-crafted strategy increases visibility and ensures optimal results from your marketing efforts.

Branding and Positioning

Define your unique business identity and strategically position it in the market to appeal to your ideal customers.

Professional and Culturally Tuned

Positioning the platform as a culturally aware and professional tool tailored for the French job market, focusing on delivering personalized, visually dynamic career resources that blend creativity with functionality.

Marketing Segmentation and Targeting

Identify and focus on customer segments whose needs align closely with your business offerings.

Niche Professionals

Targeting artists, UX designers, and educators in France who require specialized resumes and portfolios that reflect their unique styles and skills, distinct from traditional formats.

Freelancers and Independent Professionals

Addressing the needs of freelancers in specialized fields who are keen on maintaining an updated, professional digital presence and accessing potential job leads.

Your Business Idea Vision: Empower niche professionals in France to succeed by providing tailored, AI-driven resume and portfolio solutions.

Marketing Mix (4 Ps)

Optimize your strategies for Product, Price, Place, and Promotion to effectively reach and appeal to your target market.

Product

AI-driven resume and portfolio generation tool, tailored for niche professions

Price

Freemium pricing with subscription tiers for advanced features and one-off purchases for premium templates

Place

Web-based platform accessible to users across France, with cloud storage capabilities

Promotion

Targeted online campaigns using social media, collaboration with professional networks, and content marketing geared towards niche professional communities

Digital Marketing

Leverage online platforms and tools to engage your audience, build brand presence, and drive conversions.

Social Media Campaigns

Utilizing platforms like LinkedIn, Instagram, and Facebook to engage with niche professionals and share success stories, tutorials, and testimonials, emphasizing the platform’s unique features.

Content Marketing

Publishing articles, blogs, and guides on crafting effective resumes and portfolios, and navigating the French job market, designed to attract niche professionals through valuable insights.

Customer Acquisition & Retention

Develop strategies to attract new customers and retain existing ones, ensuring sustainable business growth.

Collaborative Partnerships

Forming partnerships with educational institutions, professional bodies, and online communities to reach more users and offer collaborative workshops or seminars.

Loyal Customer Programs

Implementing loyalty programs rewarding continuous use and referrals, such as discounts on subscription renewals and access to exclusive content and services.

Tips & Tricks

Research your competitors' promotional tactics
Master one social media platform
Promote your social media handles offline
Offer giveaways and product samples