This includes all expenses related to the creation and ongoing support of the platform’s core features such as resume builders, portfolio generators, and job-matching algorithms. Given the advanced nature of the tools and the need for continual innovation, this represents a significant ongoing expenditure.

Costs associated with setting up and maintaining a responsive customer support structure to assist users, comprising salaries for support staff, technology for chat and email support, training to handle niche-specific queries, and ongoing resource allocation to ensure user satisfaction.

Focused on reaching target audiences, these costs include digital ad campaigns, social media marketing, partnerships with educational institutions, influencer collaborations, and content marketing through blogs and webinars. This ensures sustained growth in user acquisition.

Encompasses the general expenses of running a business, such as salaries for teams across development, marketing, and operations, rent for office space, legal fees for compliance, utilities, and administrative tasks necessary for smooth operation.