Customers
Find Out Who Your Customers Are
Target Audience
Gain a clear understanding of your potential customers through detailed demographics, psychographics, and geographic analysis.
Demographics
- Age Range :Primarily targeting young professionals aged 25-40 who are tech-savvy and open to using digital platforms for career advancement.
Psychographics
- Professional Aspiration :These individuals aim for career advancement and are actively seeking tools that enhance job market competitiveness.
Geographic
- US Region :Focus on users in urban and suburban areas across the United States, where technology adoption is higher.
Customer Needs and Behavior
Identify what your customers require and the problems they need solved.
Customers in niche industries need personalized, industry-relevant documents that set them apart from generic templates used by the general job-seeking population.
Customer Segments
Let's break down your market into distinct groups to better target and meet diverse customer needs.
Artists and Creatives
Individuals working in creative professions who require visually impactful resumes and portfolios.
- Difficulty in standing out with traditional resumes
- Lack of tools to effectively showcase their artistic skills
UX Designers
Professionals focusing on user experience who need tools that reflect their technical and creative proficiency.
- Challenges in conveying complex projects in portfolio format
- Need for effective job-matching tools in a highly competitive field
Educators
Teaching professionals looking for careers advancement or transition, requiring customization for educational documents.
- Struggle with presenting transferable skills effectively
- Limited access to tools that specifically cater to the education sector
Buying Behavior
Potential customers are highly driven to invest in career development tools, often purchasing subscription-based services that offer ongoing value and support.
Tips & Tricks
- Study your competition and identify who are the people they are failing to satisfy
- Use social media to get a closer look at the people you are trying to reach
- Find out how customer interests and behaviors impact their consumption habits
- Build your marketing strategy based on your target market
Guide
How Well Do You Know Your Customers?
This is one of the most essential parts of planning your business. We can't emphasize enough how important it is to get to know the people who will purchase your products or services, and to be aware of their needs and wants.
You have to determine their pain points, which are the frustrations or unmet needs of this group of people or these companies, and which could be solved by the products and services you will offer.
